Swayam Saarthi helps first-time entrepreneurs and small businesses in India's underserved towns to start, steady, and grow — with practical training, a personal mentor, and a real path to funding.
MSMEs in India
Most run by first-generation entrepreneurs without formal training.
are informal
No bank credit, no Udyam registration, no books.
survive 5 years
Not for lack of effort — for lack of the right help at the right time.
get a mentor
When they do, their odds of survival multiply dramatically.
Swayam are the entrepreneurs. Saarthis are the mentors. We meet them in the middle — and stay there.
Swayam · स्वयं
A tailor, a tiffin cook, a beautician, a kirana shop. They have the craft. They need the playbook — and someone in their corner.
How we help MSMEs →Saarthi · सारथी
Founders, finance pros, sales leaders. They give 4 hours a month — and change a family's trajectory for a generation.
Become a Saarthi →Swayam are the entrepreneurs. Saarthis are the mentors. We meet them in the middle — and stay there.
01
Short, practical workshops in Gujarati and Hindi — covering pricing, customers, banking, and going digital.
See programs →02
We match you with a vetted mentor who has built a business themselves — for monthly 1:1 guidance.
Meet our Saarthis →03
From government grants and CSR to impact investors — we open doors that are usually closed to first-timers.
Funding partners →No paperwork mazes, no jargon. A simple, supported path.
1
A 10-minute application — in your language, in your words.
2
We pair you with the right training cohort and a Saarthi who understands your trade.
3
Six weeks of hands-on workshops with people running similar businesses.
4
Monthly mentoring, funding introductions, and a community that has your back.
